The digital market is changing continuously as more folks are using the internet for one or the other things. As a result, the demand for technology is continuously growing.
As consumers, we always expect a lot from businesses, which are in the online marketplace. When it comes to online purchasing, user experience plays a vital role. Better user experience results in happy customers leading to increased sales.
Digital marketing in 2023 will have a profound look into technology like Artificial Intelligence. More than 60% of people say that a personalized customer experience is a vital element in their purchasing decision.
Future of Digital Marketing
Being capable of moving quickly from diverse online environments to provide fun and profitable VR & AR experience is Metaverse. With a VR headset, the user experience would be amazing. Moreover, a combination of AR and VR creates a virtual world which we all interact with.
As the metaverse grows, the NFTs will go beyond adding value to the memes, video game avatars, etc.
Significant Digital Marketing Stats for 2023
• Over 50% of online marketers say that they use more visuals as compared to content.
• More than 40% of marketers say that creating visual content is challenging.
• Over 30% of online marketers design and build their own graphics.
• More than 40% of companies don’t have a perfect digital marketing agency.
Upcoming Digital Marketing Trends in 2023
Here are the upcoming digital marketing trends in the year 2023:
1. Short Video Content
Some stats indicate the trend of short video content will continue to grow in the coming years. For example; Tiktok ads (ads on a short-form video platform).
2. Email Marketing
Over 80% of marketers are using email marketing for lead generation. This trend will remain in the year 2023. Sending out product launch emails would increase the profit margins to a great extent.
3. Real-time Messaging
As of now, customers don’t have too much time to spend on anything and as a result, they want everything quickly. With several marketing teams, the real-time messaging platform has become the best way to reach customers directly and quickly. Additionally, with this, you can collect essential customer data such as name, mail id, etc.
Chatbots have already become useful for marketers. These chatbots help businesses to function during working hours to answer customer queries. Not only this but also engage with the customer who might need support after working hours.
5. Influencer Marketing
Influencer marketing will continue to grow in the year 2023. Businesses need to be careful when understanding what kind of influencers, they require for their brand. Choosing an influencer with an irrelevant reach or audience will negatively impact your brand.
NFT stands for a non-fungible token, which are online assets that you can trade. It has already rocked the art and technology world and has begun to enter the marketing world. Each NFT has a unique symbol, which represents it as an original NFT.
7. Augmented Reality (AR)
It is the interactive experience of a virtual environment where the objects of the real world are augmented by information generated via a computer.
According to experts, AR will continue to beat virtual reality in the marketplace.
8. Voice Search Optimization
According to Review42, over 50% of teenagers make use of voice searches every day. This massive usage of voice search across generations indicates its increasing demand in the future.
If you would like to have a significant improvement on your brand via marketing, then always stay up-to-date with the digital trends in 2023.
Staying updated on the latest digital trends and implementing them on your brand will help you attain heights.
When it comes to digital marketing, seeking the assistance of a leading Digital Marketing Company in Montreal would be great.
Now, are you looking for the best Digital Marketing agency in Montreal? If yes, then Kaizenpal would be the best choice for you.
We have years of experience in offering digital marketing services to clients across different sectors.
So, if you want to do quality digital marketing services for your business, reach our Kaizenpal experts.